Wing Lung Bank International Institute for Business Development
Yuan Ze University
Yuan Ze University (元智大學), Taiwan (1 – 6 July 2010)
This was the first time IIBD organised study tour programme for Yuan Ze University, Taiwan. IIBD arranged a seminar on “Global Marketing” conducted by Prof. Gerard Prendergast, Head of Department of Marketing as a kick-off of the programme, followed by a Student Exchange Session which allowed students from Yuan Ze University and HKBU to meet and exchange ideas in a relaxed atmosphere.
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