Wing Lung Bank International Institute for Business Development

2021 IIBD International Case Competition

2021 IIBD International Case Competition

Established in 2008, the IIBD International Case Competition is a competition for IIBD member and non-member universities worldwide. The competition aims at giving students a fruitful learning experience outside the classroom. Students will have the chance to gain hands-on experience to tackle real-world business problems, which highlight the strategic challenges and managerial dilemmas, and to network with peers and industry professionals from across the globe.

Organised by Hong Kong Baptist University (HKBU) School of Business, the Final Round of the 2021 IIBD International Case Competition has successfully been held on 5 November 2021, Friday, online.

Theme

Educating the World

 

Online Final Round of the 2021 IIBD International Case Competition

Online Final Round of the 2021 IIBD International Case Competition

Ateneo de Manila University, The Philippines

Ateneo de Manila University, The Philippines

Hong Kong Baptist University (HKBU), Hong Kong SAR

Hong Kong Baptist University (HKBU), Hong Kong SAR

Ivey Business School, Canada

Ivey Business School, Canada

Shanghai University, Mainland China

Shanghai University, Mainland China

Universitas Gadjah Mada, Indonesia

Universitas Gadjah Mada, Indonesia

 

Competition Result

 

  • Gold Prize - Universitas Gadjah Mada, Indonesia
  • Silver Prize - Ateneo de Manila University, The Philippines
  • Bronze Prize - Ivey Business School, Canada
  • Best Presenter – Miss Alya Shafira MASHURI, Universitas Gadjah Mada, Indonesia

 

 

Panel of Judges

 

  • Alex CHUNG
    Chief Executive Officer, NEXSTGO Company Limited
  • Andrew WONG
    General Manager, APAC, Huuuge Games
  • Cora CHU
    Chief Executive Officer, Dialogue In The Dark (HK) Foundation Limited
  • Professor Stella SO
    Assistant Dean (Student Affairs) and Associate Professor, School of Management and Economics, The Chinese University of Hong Kong, Shenzhen

 

Panel of Judges

(From left) Mr. Alex Chung, Mr. Andrew Wong, Professor Gerard Prendergast, Ms. Cora Chu, Prof. Stella So

 

Why Participate?

It will be a truly worthwhile experience in your university journey. Don’t take our word for it. Listen to what our previous participants said:

 

Finalist Teams
  1. Ateneo de Manila University, The Philippines
  2. Hong Kong Baptist University (HKBU), Hong Kong SAR
  3. Ivey Business School, Canada
  4. Shanghai University, Mainland China
  5. Universitas Gadjah Mada, Indonesia
Participating Teams

Student teams from 37 universities in 21 countries / regions participated in the First Round of the Competition:

  1. American University of Sharjah, United Arab Emirates
  2. Ateneo de Manila University, The Philippines
  3. Binus International University, Indonesia
  4. CHRIST (Deemed to be University), India
  5. Chulalongkorn University, Thailand
  6. City University of Hong Kong, Hong Kong SAR
  7. Daffodil International University, Bangladesh
  8. Hong Kong Baptist University (HKBU), Hong Kong SAR
  9. International Black Sea University, Georgia
  10. Ivey Business School, Canada
  11. Macau University of Science and Technology, Macau
  12. Mahidol University International College, Thailand
  13. National Institute of Sciences and Technology (NUST), Pakistan
  14. National Taiwan University, Republic of China
  15. National University of Singapore, Singapore
  16. Ramon Llull University, Spain
  17. RMIT University, Vietnam
  18. Shanghai University, China
  19. Silliman University, The Philippines
  20. Singapore University of Social Sciences, Singapore
  21. Tecnologico de Monterrey (ITESM), Mexico
  22. Thammasat University, Thailand
  23. The Australian National University, Australia
  24. The Chinese University of Hong Kong, Hong Kong SAR
  25. The Chinese University of Hong Kong, Shenzhen, China
  26. The Hong Kong Polytechnic University, Hong Kong SAR
  27. The University of Hong Kong, Hong Kong SAR
  28. Tilburg University, The Netherlands
  29. UCSI University, Malaysia
  30. Universitas Gadjah Mada, Indonesia
  31. University of Amsterdam, The Netherlands
  32. University of Asia and the Pacific, The Philippines
  33. University of Delhi, India
  34. University of Dhaka, Bangladesh
  35. University of Hawai'i at Manoa, USA
  36. University of Macau, Macau
  37. Windesheim University of Applied Sciences, The Netherlands
Competition Format

First Round

  • All participating teams had been assigned a case on 15 June 2021, Tuesday, and had to submit the case analysis report by 25 June 2021, Friday (6:00pm, Hong Kong Time).
  • Report format and page limit:
    • The case analysis report should be within 10 pages (excluding appendices) plus a 2-page Executive Summary based on the case.
    • The appendices should be within 10 pages and used for supporting material only (rather than compulsory material to be read and marked).

Final Round (Online)

  • Four finalist teams, plus one team from the hosting institution (i.e. HKBU), had been chosen to enter the Final Round of the Competition held on 5 November 2021, Friday.
  • The finalist teams had four hours to research, analyse, develop a set of action plans, and make recommendations to a business case.
  • Each finalist team had 20 minutes to present, followed by a 10-minute Q&A session to answer questions from the panel of judges.
Awards (for Final Round Competition)
  • Gold Prize: USD1,500 per team and Trophy

  • Silver Prize: USD900 per team and Trophy
  • Bronze Prize: USD700 per team and Trophy
  • Best Presenter: USD200 and Trophy
Eligibility
  • All business students from universities around the globe, either IIBD member and non-member universities, are eligible.
  • Each university can nominate ONE team. Each team should consist of a maximum of 4 students, with no more than one graduate student per team.
  • Students of the same team must come from the same institution at the time of application.
  • Each team should be supervised by a Faculty Supervisor.
  • Past awardees of either team awards or individual awards are not allowed to participate in the Competition again as the role of student team member.
  • Hosting institution (i.e. HKBU) will be eligible to have one team in the Final Round of the Competition.
Timeline
  • 31 May 2021 (11:59pm, Hong Kong Time)

    Application deadline

  • 15 June 2021

    First Round case assigned to all participating teams

  • 25 June 2021 (6:00pm, Hong Kong Time)

    Deadline for submission of the analysis report of the First Round case

  • 17 September 2021

    Result announcement of five finalist teams [including one team from the hosting institution (i.e. HKBU)]

  • 5 November 2021

    Final Round of the Competition (Online)

Judging Criteria
  1. Identification of Problems
    Does the team correctly identify and analyse the main problems and subsidiary issues?

  2. Quantitative and Qualitative Analysis
    Does the team present insightful and thorough analysis of the company and the industry, showing strong understanding of the business environment? Does the team conduct all the necessary quantitative and qualitative analysis?

  3. Quality of Recommendations and Alternatives
    Does the team consider more than one alternative solution? Does the team provide good evidence and considerations in the selection of the recommendations? Are the recommendations practical and realistic? Are the recommendations logically tied-in to analysis such that there is a clear linkage between the analysis and the recommendations? Does the team demonstrate excellent out-of-the-box thinking? Are the recommendations and solutions effective and justified? Are the recommendations driven by business strategy?

  4. Implementation and Plan of Actions
    Is there a comprehensive implementation plan including practical timeframe, measurable milestones and key players involved? Are cost, control issues and potential problems fully recognised and addressed, and with contingency plan?

  5. Report Format and Writing Style (Applicable to the First Round Competition only)
    Is the report well-structured, concise and sharp, with appropriate formatting?

  6. Handling of Questions (Applicable to the Final Round Competition only)
    How well does the team defend their position and clearly address the subject matter? Does the group maintain a good balance between team members when handling questions?

  7. Presentation Form and Style (Applicable to the Final Round Competition only)
    Is the team’s presentation clear, well-structured, creative and professional?

 

 

Enquiries


Tel: 852-3411 7855
Email: busd-global@hkbu.edu.hk
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