Wing Lung Bank International Institute for Business Development

2021 IIBD International Case Competition

2021 IIBD International Case Competition

Established in 2008, the IIBD International Case Competition is a competition for IIBD member and non-member universities worldwide. The competition aims at giving students a fruitful learning experience outside the classroom. Students will have the chance to gain hands-on experience to tackle real-world business problems, which highlight the strategic challenges and managerial dilemmas, and to network with peers and industry professionals from across the globe.

Organised by Hong Kong Baptist University (HKBU) School of Business, the Final Round of the 2021 IIBD International Case Competition will be held on 5 November 2021, Friday, at HKBU in Hong Kong.

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Application Deadline

31 May 2021, Monday (11:59pm, Hong Kong Time)


Educating the World

Why Participate?

It will be a truly worthwhile experience in your university journey. Don’t take our word for it. Listen to what our previous participants said:


Competition Format

First Round

  • All participating teams will be assigned a case on 15 June 2021, Tuesday, and will have to submit the case analysis report by 25 June 2021, Friday (6:00pm, Hong Kong Time).
  • Report format and page limit:
    • The case analysis report should be within 10 pages (excluding appendices) plus a 2-page Executive Summary based on the case.
    • The appendices should be within 10 pages and used for supporting material only (rather than compulsory material to be read and marked).

Final Round (Due to the pandemic, final format for the Final Round Competition to be announced)

  • Four finalist teams, plus one team from the hosting institution (i.e. HKBU), will be chosen to enter the Final Round of the Competition to be held on 5 November 2021, Friday, at HKBU in Hong Kong.
  • The finalist teams will have six hours to research, analyse, develop a set of action plans, and make recommendations to a business case.
  • Each finalist team will have 20 minutes to present, followed by a 15-minute Q&A session to answer questions from the panel of judges.
COVID-19 Update (for the Final Round Competition)
  • Given that the COVID-19 situation still prevails globally and will continue to have a significant impact on our daily lives and how the University operates for some time, HKBU continues to adopt the latest advisory from the Government of the Hong Kong SAR on the updated border control measure and territory education arrangement.
  • The Organising Committee of the 2021 IIBD International Case Competition will keep monitoring the COVID-19 situation and decide if the Final Round of the Competition will be held on-campus in Hong Kong as planned, or moved online.
  • An announcement about the final format of the Final Round Competition will be made in mid-September 2021. Latest updates will be posted on this webpage. If you have any other questions, please don’t hesitate to contact us via email (
Awards (for Final Round Competition)
  • Gold Prize: USD1,500 per team and Trophy

  • Silver Prize: USD900 per team and Trophy
  • Bronze Prize: USD700 per team and Trophy
  • Best Presenter: USD200 and Trophy
  • All business students from universities around the globe, either IIBD member and non-member universities, are eligible.
  • Each university can nominate ONE team. Each team should consist of a maximum of 4 students, with no more than one graduate student per team.
  • Students of the same team must come from the same institution at the time of application.
  • Each team should be supervised by a Faculty Supervisor.
  • Past awardees of either team awards or individual awards are not allowed to participate in the Competition again as the role of student team member.
  • Hosting institution (i.e. HKBU) will be eligible to have one team in the Final Round of the Competition.
  • 31 May 2021 (11:59pm, Hong Kong Time)

    Application deadline

  • 15 June 2021

    First Round case assigned to all participating teams

  • 25 June 2021 (6:00pm, Hong Kong Time)

    Deadline for submission of the analysis report of the First Round case

  • 17 September 2021

    Result announcement of five finalist teams [including one team from the hosting institution (i.e. HKBU)]

  • 5 November 2021

    Final Round of the Competition at Hong Kong Baptist University (HKBU) in Hong Kong *

    * An announcement about the final format of the Final Round Competition will be made in mid-September 2021.

Judging Criteria
  1. Identification of Problems
    Does the team correctly identify and analyse the main problems and subsidiary issues?

  2. Quantitative and Qualitative Analysis
    Does the team present insightful and thorough analysis of the company and the industry, showing strong understanding of the business environment? Does the team conduct all the necessary quantitative and qualitative analysis?

  3. Quality of Recommendations and Alternatives
    Does the team consider more than one alternative solution? Does the team provide good evidence and considerations in the selection of the recommendations? Are the recommendations practical and realistic? Are the recommendations logically tied-in to analysis such that there is a clear linkage between the analysis and the recommendations? Does the team demonstrate excellent out-of-the-box thinking? Are the recommendations and solutions effective and justified? Are the recommendations driven by business strategy?

  4. Implementation and Plan of Actions
    Is there a comprehensive implementation plan including practical timeframe, measurable milestones and key players involved? Are cost, control issues and potential problems fully recognised and addressed, and with contingency plan?

  5. Report Format and Writing Style (Applicable to the First Round Competition only)
    Is the report well-structured, concise and sharp, with appropriate formatting?

  6. Handling of Questions (Applicable to the Final Round Competition only)
    How well does the team defend their position and clearly address the subject matter? Does the group maintain a good balance between team members when handling questions?

  7. Presentation Form and Style (Applicable to the Final Round Competition only)
    Is the team’s presentation clear, well-structured, creative and professional?

Accommodation for Non-local Finalists

Due to the pandemic, an announcement about the final format of the Final Round Competition will be made in mid-September 2021.

If the Final Round Competition is decided to be held on-campus at HKBU in Hong Kong, accommodation from 4 to 7 November 2021 (3 nights) with a maximum of 3 twin rooms, will be provided for each non-local finalist team by the organiser. Extra room and night requested by non-local finalist teams will be paid at their own expense.




Tel: 852-3411 7855